End the everyday drama
You can’t find your favourite socks. Your mother-in-law shows up unexpectedly. Your partner leaves his wet towel on the floor. The everyday can be quite dramatic in a family. But with the right furniture, it doesn’t have to be. IKEA shows how the right furniture solutions can help end you everyday drama through one of the biggest passions in the Middle East: soap-opera.
The campaign won 5 gold and 1 bronze in Film and Film Craft at Dubai Lynx 2019.
Role: Concept and idea.
You can’t find your favorite socks. You accidentally spill your toast in bed. Your partner leaves his wet towel on the floor. Simple things in life can be quite dramatic. No wonder why soap-operas are still so popular. IKEA shows how easy life can be through one of the biggest passions in the Middle East: soap-opera. Directed by Omar Hilal.
